CreatingReorganized

Free content vs. paid offers, the best mix for your video podcast, CR_0006_SC_01, CreatingReorganized, Prof. Dr. Eleonore Soei-Winkels

https://postdoctransformation.ac-page.com/creatingreorganized_show0006
In this episode of the #CreatingReorganized show, you’ll discover the best mix of free content and paid offers for your #videopodcast. Prof. Dr. Eleonore Soei-Winkels discusses vital strategies for small business owners and content creators to maximize the value of their video podcasts. 
The episode covers key concepts, including why #freecontent is essential for building trust, how to effectively differentiate free content from #paidoffer, and strategies to balance generosity with profitability.
Prof. Soei-Winkels shares expert insights on leveraging psychological principles like #LossAversion and the #ZeigarnikEffect to keep your audience engaged and drive conversions. She provides actionable tips on structuring your video podcast to hook listeners and guide them toward your paid services seamlessly. 
By the end of the episode, you'll have a clear plan for using your free content as a #leadmagnet, setting up a #valueladder, and creating a sustainable content strategy that grows both your audience and revenue. Tune in for practical guidance tailored to elevate your business #marketing through strategic #videopodcasting. 
 
https://postdoctransformation.ac-page.com/creatingreorganized_show0006
If you are a new or aspiring founder of your small business and have no time to waste, or really struggle to do your social media marketing, you will enjoy our #CreatingReorganized show! 
In my day job as a psychology professor I teach my bachelor and master students in real life, how to reorganize processes in a goal-directed and future-proof way in companies. That’s what I had done for a living as a former IT strategy consultant. 
For my own career coaching business on the side, I can only dedicate a fraction of my time – because I prioritize care work for my little children. I face the same or similar challenges like all small business owners. So, I applied all my experience and knowledge to create my other video podcast #PostdocTransformation to streamline my social media marketing and to boost sales of my coaching, e-courses and affiliate products or services. 
I strategically capitalize on professional tools to scale my impact according to my vision of life. Listen and subscribe to this  #CreatingReorganized show, so you will learn to do the same for your own business, to build the know, like and trust factor and to boost sales of your services or products! 
Please also ask your business-specific questions, because for season 2, I envision interview episodes with aspiring and new founders like you, if you want to get your #CreatingReorganized according to your vision of life!
 
https://postdoctransformation.ac-page.com/creatingreorganized_show0006
 

How to promote your video podcast on social media and drive traffic to your business_CR_0005_SC_01, CreatingReorganized, Prof. Dr. Eleonore Soei-Winkels

https://postdoctransformation.ac-page.com/creatingreorganized_show0005
In this episode of the #CreatingReorganized show, you learn how to promote your video podcast on social media and drive traffic to your products and services. 
 
Prof. Dr. Eleonore Soei-Winkels shares her expert strategies and insights tailored for small business owners looking to capitalize on video podcasting as a powerful marketing tool.
 
She covers everything from crafting a social media strategy and choosing the best platforms for promotion to creating engaging content and repurposing it effectively. Learn actionable tips on how to measure success. Iterate on your results based on a human or ideal client avatar centered approach. 
By the end of the episode, you'll have a comprehensive understanding of how to strategically use social media to grow your video podcast audience and convert them into loyal customers. Tune in for this invaluable advice and practical guidance to elevate your business marketing efforts.    
 
https://postdoctransformation.ac-page.com/creatingreorganized_show0005
If you are a new or aspiring founder of your small business and have no time to waste, or really struggle to do your social media marketing, you will enjoy our #CreatingReorganized show! 
In my day job as a psychology professor I teach my bachelor and master students in real life, how to reorganize processes in a goal-directed and future-proof way in companies. That’s what I had done for a living as a former IT strategy consultant. 
For my own career coaching business on the side, I can only dedicate a fraction of my time – because I prioritize care work for my little children. I face the same or similar challenges like all small business owners. So, I applied all my experience and knowledge to create my other video podcast #PostdocTransformation to streamline my social media marketing and to boost sales of my coaching, e-courses and affiliate products or services. I strategically capitalize on professional tools to scale my impact according to my vision of life. 
Listen and subscribe to this  #CreatingReorganized show, so you will learn to do the same for your own business, to build the know, like and trust factor and to boost sales of your services or products! 
Please also ask your business-specific questions, because for season 2, I envision interview episodes with aspiring and new founders like you, if you want to get your #CreatingReorganized according to your vision of life!
 
https://postdoctransformation.ac-page.com/creatingreorganized_show0005
 

When to record, edit and publish your video podcast seasonal strategies for the small business owners to avoid burnout, CR_0004_SC_01, CreatingReorganized, Prof. Dr. Eleonore Soei-Winkels

https://postdoctransformation.ac-page.com/creatingreorganized_show0004
 
In this episode of the #CreatingReorganized show, you learn seasonal strategies for recording, editing, and publishing your video podcast as a small business owner. Prof. Dr. Eleonore Soei-Winkels shares her insights and practical tips on how to align video podcast content with seasonal trends to maximize engagement and sales.
 
She teaches you the importance of timing, batch recording, and using various tools like Podbean, Descript, Typeform, Metricool, and ActiveCampaign for workflow efficiency. 
 
The episode aims to help the founder streamline the  production processes, avoid burnout (or "podfade"), and leverage video podcasting as an effective marketing tool across years to drive sales. Additionally, Eleonore offers a business podcasting internship opportunity for interested listeners. 
The episode concludes with encouragement for viewers to prioritize their mental health and business goals over rigid content creation schedules.
https://postdoctransformation.ac-page.com/creatingreorganized_show0004
 
If you are a new or aspiring founder of your small business and have no time to waste, or really struggle to do your social media marketing, you will enjoy our #CreatingReorganized show! 
In my day job as a psychology professor I teach my bachelor and master students in real life, how to reorganize processes in a goal-directed and future-proof way in companies. That’s what I had done for a living as a former IT strategy consultant. 
For my own career coaching business on the side, I can only dedicate a fraction of my time – because I prioritize care work for my little children. I face the same or similar challenges like all small business owners.
So, I applied all my experience and knowledge to create my other video podcast #PostdocTransformation to streamline my social media marketing and to boost sales of my coaching, e-courses and affiliate products or services. I strategically capitalize on professional tools to scale my impact according to my vision of life. 
Listen and subscribe to this  #CreatingReorganized show, so you will learn to do the same for your own business, to build the know, like and trust factor and to boost sales of your services or products! 
Please also ask your business-specific questions, because for season 2, I envision interview episodes with aspiring and new founders like you, if you want to get your #CreatingReorganized according to your vision of life!
 
https://postdoctransformation.ac-page.com/creatingreorganized_show0004
 
 

Best ways to showcase your products or services on a video podcast to drive sales, CR_0003_SC_01, CreatingReorganized, Prof. Dr. Eleonore Soei-Winkels

https://postdoctransformation.ac-page.com/creatingreorganized_show0003
In this episode of the CreatingReorganized show, Professor Dr. Eleonore Soei Winkels discusses how you as small business owner can effectively use video podcasts to showcase your products or services to drive sales.
 
Drawing from her experience as a psychology professor, former IT strategy consultant, and host of the PostdocTransformation show, she covers why demonstration via a video podcast sticks more than looking at a still image or listening to a voice, key marketing concepts, storytelling and the scarcity principle, leveraging social proof, and actionable strategies to engage audiences.
 
While she shares the making-of how she creates a demonstrational video, she dovetails psychological theories and concepts like Bandura’s social learning theory and declarative vs. procedural memory. 
With practical insights into creating engaging video podcast content with tools like Podbean, Descript, Typeform, ActiveCampaign, Thinkific and Metricool, she offers a comprehensive guide to scaling marketing efforts while maintaining a work-life balance. 
 
https://postdoctransformation.ac-page.com/creatingreorganized_show0003
 
If you are a new or aspiring founder of your small business and have no time to waste, or really struggle to do your social media marketing, you will enjoy our #CreatingReorganized show! 
In my day job as a psychology professor I teach my bachelor and master students in real life, how to reorganize processes in a goal-directed and future-proof way in companies. That’s what I had done for a living as a former IT strategy consultant. 
For my own career coaching business on the side, I can only dedicate a fraction of my time – because I prioritize care work for my little children. I face the same or similar challenges like all small business owners. So, I applied all my experience and knowledge to create my other video podcast #PostdocTransformation to streamline my social media marketing and to boost sales of my coaching, e-courses and affiliate products or services. I strategically capitalize on professional tools to scale my impact according to my vision of life. 
Listen and subscribe to this  #CreatingReorganized show, so you will learn to do the same for your own business, to build the know, like and trust factor and to boost sales of your services or products! 
Please also ask your business-specific questions, because for season 2, I envision interview episodes with aspiring and new founders like you, if you want to get your #CreatingReorganized according to your vision of life!      
https://postdoctransformation.ac-page.com/creatingreorganized_show0003
 

How to qualify leads and convert them into paying customers, CR_0002_SC_01, CreatingReorganized, Prof. Dr. Eleonore Soei-Winkels

https://postdoctransformation.ac-page.com/creatingreorganized_show0002
In this episode of the CreatingReorganized show, Professor Dr. Eleonore Soei Winkels discusses how small business owners can effectively use video podcasts for social media marketing to convert listeners into paying customers.
 
As a former IT strategy consultant and current psychology professor, podcast host and producer of the PostdocTransformation show, she outlines her own experience balancing professional work with family life and how she uses technology to streamline her business tasks.
 
With practical insights into qualifying leads, creating engaging content, and using tools like Podbean, Descript, Typeform, ActiveCampaign, Thinkific and Metricool, she offers a comprehensive guide to scaling marketing efforts while maintaining a work-life balance.
 
The episode emphasizes the importance of authenticity, consistency, storytelling, and strategic automation in building trust and boosting sales.
https://postdoctransformation.ac-page.com/creatingreorganized_show0002
 
If you are a new or aspiring founder of your small business and have no time to waste, or really struggle to do your social media marketing, you will enjoy our #CreatingReorganized show! 
In my day job as a psychology professor I teach my bachelor and master students in real life, how to reorganize processes in a goal-directed and future-proof way in companies. That’s what I had done for a living as a former IT strategy consultant. 
For my own career coaching business on the side, I can only dedicate a fraction of my time – because I prioritize care work for my little children. I face the same or similar challenges like all small business owners. So, I applied all my experience and knowledge to create my other video podcast #PostdocTransformation to streamline my social media marketing and to boost sales of my coaching, e-courses and affiliate products or services. 
I strategically capitalize on professional tools to scale my impact according to my vision of life. 
Listen and subscribe to this  #CreatingReorganized show, so you will learn to do the same for your own business, to build the know, like and trust factor and to boost sales of your services or products! 
Please also ask your business-specific questions, because for season 2, I envision interview episodes with aspiring and new founders like you, if you want to get your #CreatingReorganized according to your vision of life!
 
https://postdoctransformation.ac-page.com/creatingreorganized_show0002
 

Why founders of a small business need a video podcast to build trust and boost sales, CR_0001_SC_01, CreatingReorganized, Prof. Dr. Eleonore Soei-Winkels

https://postdoctransformation.ac-page.com/creatingreorganized_show0001
Why founders of a small business need a video podcast to build trust and boost sales, CreatingReorganized show       In this episode of CreatingReorganized show, host Prof. Dr. Eleonore Soei-Winkels provides a comprehensive guide for small business owners on leveraging video podcasts to streamline social media marketing and enhance sales. She discusses the advantages of video podcasting, including building trust and engagement with audiences, and offers practical advice for getting started. She shares insights from her own experience as the host and producer of the PostdocTransformation Show, detailing her strategies for content planning, equipment needs, and social media promotion. The episode emphasizes the importance of using AI-infused tools for efficient content creation and outlines steps for monetizing podcasts. You will also learn about the value of community feedback and goal setting to continually improve podcast strategy.  
https://postdoctransformation.ac-page.com/creatingreorganized_show0001
If you are a new or aspiring founder of your small business and have no time to waste, or really struggle to do your social media marketing, you will enjoy our #CreatingReorganized show! 
In my day job as a psychology professor I teach my bachelor and master students in real life, how to reorganize processes in a goal-directed and future-proof way in companies. That’s what I had done for a living as a former IT strategy consultant. For my own career coaching business on the side, I can only dedicate a fraction of my time – because I prioritize care work for my little children. I face the same or similar challenges like all small business owners. So, I applied all my experience and knowledge to create my other video podcast #PostdocTransformation to streamline my social media marketing and to boost sales of my coaching, e-courses and affiliate products or services. I strategically capitalize on professional tools to scale my impact according to my vision of life. 
Listen and subscribe to this  #CreatingReorganized show, so you will learn to do the same for your own business, to build the know, like and trust factor and to boost sales of your services or products! 
Please also ask your business-specific questions, because for season 2, I envision interview episodes with aspiring and new founders like you, if you want to get your #CreatingReorganized according to your vision of life!
https://postdoctransformation.ac-page.com/creatingreorganized_show0001
      

Creating a sales funnel with your video podcast, CreatingReorganized, Prof. Dr. Eleonore Soei-Winkels

In this episode of the #CreatingReorganized show, Prof. Dr. Eleonore Soei-Winkels guides you as a small business owner, through the intricacies of creating a successful sales funnel using video podcasts. She begins by discussing the importance of having a sales funnel and how it can convert casual listeners into paying customers. Key concepts covered include understanding the stages of the sales funnel (awareness, interest, desire, and action) and how to map out a listener's journey. Prof. Soei-Winkels also highlights the importance of tools.
Additionally, she delves into the #ElaborationLikelihoodModel to explain how people process persuasive messages, helping you understand why a well-structured sales funnel is crucial for your business.   By the end of the episode, you’ll have actionable steps to set up your own video podcast sales funnel, learn strategies to nurture and convert leads, and know how to use psychological insights to enhance your #marketing efforts. Tune in for comprehensive guidance on transforming your #videopodcast into a dynamic sales machine.
 
Click here for the full transcript & free resources for your own video podcast
 
Dear soon-to-be founder!Welcome to YOUR future of working on your own - for yourself! 
Are you an underrepresented, underprivileged and underserved young talent who doesn't want to waste valuable life time in non-appreciative companies that will possibly ignore your contributions?
Are you a working mom or dad with business & leadership skills, and experiencing obstacles like being passed over for promotions since parenting openly, so now you want to find a way to earn money in a self-determined family-friendly way? 
Or maybe, you are just in the middle of your life, and you don't want to work (AND live!) like you have learned from boomers before you.
Are you interested in becoming a sustainable founder of your own (side) business & creator as a runway for your better future?
This #CreatingReorganized show is for you! Prof. Dr. Eleonore Soei-Winkels will share seasonally why it’s key to strategically reorganize your content creation process for various platforms, including YouTube, Podcast players, TikTok, Instagram, Pinterest, and LinkedIn. You will learn why building a sustainable business allows you to live according to your vision of life. Apart from being a professor for industrial and occupational psychology, she’s a mom of two kids in primary school. She’s the host & producer of the #PostdocTransformation show for scientists leaping into business. You can find her on all above social media platforms.
Click here for the full transcript & free resources for your own video podcast

Behind the scenes stories to engage your leads, CreatingReorganized, Prof. Dr. Eleonore Soei-Winkels

In this episode of the #CreatingReorganized show, you’ll uncover the art of storytelling to engage and convert your leads. Prof. Dr. Eleonore Soei-Winkels delves into the transformative power of behind-the-scenes stories for small business owners and content creators. The episode highlights the significance of authenticity, transparency, and relatable storytelling to build trust and boost sales. Your will learn how you can use Bandura's Social Learning Theory for your storytelling that resonate with your audience.   By the end of the episode, you'll be equipped with actionable strategies, like a Meet-Your-Clients series (case study: #PodbeanAmplified by @Podbean) to turn your daily business experiences into engaging content that attracts, engages, and converts leads into loyal customers. Don't miss this guide to using storytelling as a strategic tool for your business video podcasting.  
Click here for the full transcript & free resources for your own video podcast
 
Dear soon-to-be founder!Welcome to YOUR future of working on your own - for yourself! 
Are you an underrepresented, underprivileged and underserved young talent who doesn't want to waste valuable life time in non-appreciative companies that will possibly ignore your contributions?
Are you a working mom or dad with business & leadership skills, and experiencing obstacles like being passed over for promotions since parenting openly, so now you want to find a way to earn money in a self-determined family-friendly way? 
Or maybe, you are just in the middle of your life, and you don't want to work (AND live!) like you have learned from boomers before you.
Are you interested in becoming a sustainable founder of your own (side) business & creator as a runway for your better future?
This #CreatingReorganized show is for you! Prof. Dr. Eleonore Soei-Winkels will share seasonally why it’s key to strategically reorganize your content creation process for various platforms, including YouTube, Podcast players, TikTok, Instagram, Pinterest, and LinkedIn. You will learn why building a sustainable business allows you to live according to your vision of life. Apart from being a professor for industrial and occupational psychology, she’s a mom of two kids in primary school. She’s the host & producer of the #PostdocTransformation show for scientists leaping into business. You can find her on all above social media platforms.
Click here for the full transcript & free resources for your own video podcast

Free content vs paid offers - the best mix for your video podcast, CreatingReorganized, Prof. Dr. Eleonore Soei-Winkels

In this episode of the #CreatingReorganized show, you’ll discover the best mix of free content and paid offers for your #videopodcast. Prof. Dr. Eleonore Soei-Winkels discusses vital strategies for small business owners and content creators to maximize the value of their video podcasts. The episode covers key concepts, including why #freecontent is essential for building trust, how to effectively differentiate free content from #paidoffer, and strategies to balance generosity with profitability.Prof. Soei-Winkels shares expert insights on leveraging psychological principles like #LossAversion and the #ZeigarnikEffect to keep your audience engaged and drive conversions. She provides actionable tips on structuring your video podcast to hook listeners and guide them toward your paid services seamlessly. By the end of the episode, you'll have a clear plan for using your free content as a #leadmagnet, setting up a #valueladder, and creating a sustainable content strategy that grows both your audience and revenue. Tune in for practical guidance tailored to elevate your business #marketing through strategic #videopodcasting.  
Click here for the full transcript & free resources for your own video podcast
 
Dear soon-to-be founder!Welcome to YOUR future of working on your own - for yourself! 
Are you an underrepresented, underprivileged and underserved young talent who doesn't want to waste valuable life time in non-appreciative companies that will possibly ignore your contributions?
Are you a working mom or dad with business & leadership skills, and experiencing obstacles like being passed over for promotions since parenting openly, so now you want to find a way to earn money in a self-determined family-friendly way? 
Or maybe, you are just in the middle of your life, and you don't want to work (AND live!) like you have learned from boomers before you.
Are you interested in becoming a sustainable founder of your own (side) business & creator as a runway for your better future?
This #CreatingReorganized show is for you! Prof. Dr. Eleonore Soei-Winkels will share seasonally why it’s key to strategically reorganize your content creation process for various platforms, including YouTube, Podcast players, TikTok, Instagram, Pinterest, and LinkedIn. You will learn why building a sustainable business allows you to live according to your vision of life. Apart from being a professor for industrial and occupational psychology, she’s a mom of two kids in primary school. She’s the host & producer of the #PostdocTransformation show for scientists leaping into business. You can find her on all above social media platforms.
Click here for the full transcript & free resources for your own video podcast

How to promote your video podcast on social media and drive traffic to your business, CreatingReorganized, Prof. Dr. Eleonore Soei-Winkels

In this episode of the #CreatingReorganized show, you learn how to promote your video podcast on social media and drive traffic to your products and services. Prof. Dr. Eleonore Soei-Winkels shares her expert strategies and insights tailored for small business owners looking to capitalize on video podcasting as a powerful marketing tool. She covers everything from crafting a social media strategy and choosing the best platforms for promotion to creating engaging content and repurposing it effectively. Learn actionable tips on how to measure success. Iterate on your results based on a human or ideal client avatar centered approach. By the end of the episode, you'll have a comprehensive understanding of how to strategically use social media to grow your video podcast audience and convert them into loyal customers. Tune in for this invaluable advice and practical guidance to elevate your business marketing efforts.
Click here for the full transcript & free resources for your own video podcast
 
Dear soon-to-be founder!Welcome to YOUR future of working on your own - for yourself! 
Are you an underrepresented, underprivileged and underserved young talent who doesn't want to waste valuable life time in non-appreciative companies that will possibly ignore your contributions?
Are you a working mom or dad with business & leadership skills, and experiencing obstacles like being passed over for promotions since parenting openly, so now you want to find a way to earn money in a self-determined family-friendly way? 
Or maybe, you are just in the middle of your life, and you don't want to work (AND live!) like you have learned from boomers before you.
Are you interested in becoming a sustainable founder of your own (side) business & creator as a runway for your better future?
This #CreatingReorganized show is for you! Prof. Dr. Eleonore Soei-Winkels will share seasonally why it’s key to strategically reorganize your content creation process for various platforms, including YouTube, Podcast players, TikTok, Instagram, Pinterest, and LinkedIn. You will learn why building a sustainable business allows you to live according to your vision of life. Apart from being a professor for industrial and occupational psychology, she’s a mom of two kids in primary school. She’s the host & producer of the #PostdocTransformation show for scientists leaping into business. You can find her on all above social media platforms.
Click here for the full transcript & free resources for your own video podcast