CreatingReorganized: The Business Promotional Video Podcast for Sustainable Growth
Are you a business owner struggling with marketing, sales, and that gnawing feeling of burnout? Welcome to #CreatingReorganized, the show that helps you build a scalable and sustainable business using the power of a business promotional video podcast.
Join psychology professor, former IT strategy consultant, and working mom Prof. Dr. Eleonore Soei-Winkels as she shares her proven blueprint for success. She's in the trenches with you, balancing a demanding day job and family life while building a thriving business through her own video podcast shows, #PostdocTransformation and CreatingReorganized.
Each episode, we cut through the noise of content overload and AI anxiety to give you actionable strategies, psychological insights, and tech-savvy solutions for your business. You'll learn how to:
- Boost sales and build trust 24/7/365 by showcasing your unique expertise.
- Create content without burnout using smart, time-saving workflows and automation.
- Repurpose your video podcast into a sales and marketing machine for social media (LinkedIn, Pinterest, Instagram, TikTok, YouTube) and beyond.
- Navigate the AI landscape by leveraging tools and agents to amplify your human-centered message.
- Build an ultimate AI-resistant asset: your personal brand and unique point of view.
You'll get an exclusive, behind-the-scenes look at the tools Eleonore uses herself and how to integrate them for a "set-and-forget" marketing system.
Whether you're selling a service or a product, this show is your living lab for testing ideas, attracting your ideal clients, and creating a business that serves your life, not the other way around.
Ready to stop chasing clients and start attracting them?
Subscribe to CreatingReorganized now and let's get you on the path to high-impact, low-burnout success according to your vision of life.
- Do you have business promotional video podcasting questions? Click here to let me know them here so that I can answer them in future episodes for your #CreatingReorganized according to your vision of life! https://postdoctransformation.activehosted.com/f/26
- If you want to learn for FREE – my #CreatingReorganized video podcasting strategy, workflow and how I use tools I recommend as an affiliate partner, click below: https://postdoctransformation.ac-page.com/creatingreorganized
If you like, what you see and listen to on my podcast channels and social media, these are the tools I use:
They all offer a free trial period, I only get a small financial commission, if you become their customers, using my following affiliate links:
For effective video podcast hosting, distribution to all major podcast players and monetizing:
Podbean https://www.podbean.com/esw
For easy video and audio recording, AI-powered text-based editing and clipping:
Descript https://get.descript.com/creatingreorganized
For fun and dynamic data collection in all business stages:
Typeform https://typeform.cello.so/FxXD1YT3V9z
For earning with affilliate marketing links:
https://try.partnerstack.com/creatingreorganized
For repurposing your video podcast for social media within one-click:
Castmagic.io https://get.castmagic.io/creatingreorganized
For integrating email marketing automation and website building, hosting and customer relationship management:
ActiveCampaign https://try.activecampaign.com/creatingreorganized
For managing and scheduling all your social media content, so you can live according to your vision of life:
Metricool https://s.mtrbio.com/DMOGXJ
If you want me to help you CreatingReorganized with my premium consulting and white-label-done for-you business promotional video podcasting service, please enter your contact details here
https://postdoctransformation.activehosted.com/f/28
Thank you for listening and sharing our CreatingReorganized with your small business owner besties!
If you would give us a 5-star rating and review, share that and tag me on your social media, – you will get a free 15 min discovery call!
Cheers, Eleonore
* video podcast for small business owners
* how to start a business promotional podcast
* marketing strategies for small business
* sales funnel for entrepreneurs
* AI tools for content creation
* how to avoid burnout as a business owner
* sustainable marketing for service-based business
* personal branding for founders
* lead generation for small businesses
* video podcast for lead magnet
* podcast marketing for online-only business
* business growth strategies for entrepreneurs
* leveraging AI for business marketing
* how to build trust with a podcast
* repurposing content for social media marketing
* work-life balance for entrepreneurs
* podcasting for beginners small business
* video content creation for business
* how to scale a business with a podcast
* SEO for podcasts small business
Are you a business owner struggling with marketing, sales, and that gnawing feeling of burnout? Welcome to #CreatingReorganized, the show that helps you build a scalable and sustainable business using the power of a business promotional video podcast.
Join psychology professor, former IT strategy consultant, and working mom Prof. Dr. Eleonore Soei-Winkels as she shares her proven blueprint for success. She's in the trenches with you, balancing a demanding day job and family life while building a thriving business through her own video podcast shows, #PostdocTransformation and CreatingReorganized.
Each episode, we cut through the noise of content overload and AI anxiety to give you actionable strategies, psychological insights, and tech-savvy solutions for your business. You'll learn how to:
- Boost sales and build trust 24/7/365 by showcasing your unique expertise.
- Create content without burnout using smart, time-saving workflows and automation.
- Repurpose your video podcast into a sales and marketing machine for social media (LinkedIn, Pinterest, Instagram, TikTok, YouTube) and beyond.
- Navigate the AI landscape by leveraging tools and agents to amplify your human-centered message.
- Build an ultimate AI-resistant asset: your personal brand and unique point of view.
You'll get an exclusive, behind-the-scenes look at the tools Eleonore uses herself and how to integrate them for a "set-and-forget" marketing system.
Whether you're selling a service or a product, this show is your living lab for testing ideas, attracting your ideal clients, and creating a business that serves your life, not the other way around.
Ready to stop chasing clients and start attracting them?
Subscribe to CreatingReorganized now and let's get you on the path to high-impact, low-burnout success according to your vision of life.
- Do you have business promotional video podcasting questions? Click here to let me know them here so that I can answer them in future episodes for your #CreatingReorganized according to your vision of life! https://postdoctransformation.activehosted.com/f/26
- If you want to learn for FREE – my #CreatingReorganized video podcasting strategy, workflow and how I use tools I recommend as an affiliate partner, click below: https://postdoctransformation.ac-page.com/creatingreorganized
If you like, what you see and listen to on my podcast channels and social media, these are the tools I use:
They all offer a free trial period, I only get a small financial commission, if you become their customers, using my following affiliate links:
For effective video podcast hosting, distribution to all major podcast players and monetizing:
Podbean https://www.podbean.com/esw
For easy video and audio recording, AI-powered text-based editing and clipping:
Descript https://get.descript.com/creatingreorganized
For fun and dynamic data collection in all business stages:
Typeform https://typeform.cello.so/FxXD1YT3V9z
For earning with affilliate marketing links:
https://try.partnerstack.com/creatingreorganized
For repurposing your video podcast for social media within one-click:
Castmagic.io https://get.castmagic.io/creatingreorganized
For integrating email marketing automation and website building, hosting and customer relationship management:
ActiveCampaign https://try.activecampaign.com/creatingreorganized
For managing and scheduling all your social media content, so you can live according to your vision of life:
Metricool https://s.mtrbio.com/DMOGXJ
If you want me to help you CreatingReorganized with my premium consulting and white-label-done for-you business promotional video podcasting service, please enter your contact details here
https://postdoctransformation.activehosted.com/f/28
Thank you for listening and sharing our CreatingReorganized with your small business owner besties!
If you would give us a 5-star rating and review, share that and tag me on your social media, – you will get a free 15 min discovery call!
Cheers, Eleonore
* video podcast for small business owners
* how to start a business promotional podcast
* marketing strategies for small business
* sales funnel for entrepreneurs
* AI tools for content creation
* how to avoid burnout as a business owner
* sustainable marketing for service-based business
* personal branding for founders
* lead generation for small businesses
* video podcast for lead magnet
* podcast marketing for online-only business
* business growth strategies for entrepreneurs
* leveraging AI for business marketing
* how to build trust with a podcast
* repurposing content for social media marketing
* work-life balance for entrepreneurs
* podcasting for beginners small business
* video content creation for business
* how to scale a business with a podcast
* SEO for podcasts small business
Episodes

Jun 7, 2026
Jun 7, 2026
51 sec
Click here for the full episode of "When to record, edit & Publish your video podcast: Seasonal strategies to avoid burnout".
Want to enjoy every season of your life without social media marketing burnout? Listen to create evergreen content ahead of the season and repurpose as needed wherever your leads are!
In this episode, you learn seasonal strategies for recording, editing, and publishing your video podcast as a small business owner.
Prof. Dr. Eleonore Soei-Winkels shares her insights and practical tips on how to align video podcast content with seasonal trends to maximize engagement and sales.
She teaches you the importance of timing, batch recording, and using various tools like Podbean, Descript, Typeform, Metricool, and ActiveCampaign for workflow efficiency.
The episode aims to help the founder streamline the production processes, avoid burnout (or "podfade"), and leverage video podcasting as an effective marketing tool across years to drive sales. Additionally, Eleonore offers a business podcasting internship opportunity for interested listeners.
The episode concludes with encouragement for viewers to prioritize their mental health and business goals over rigid content creation schedules.
Do you need the full transcript and free CreatingReorganized resources? Click here:
https://postdoctransformation.ac-page.com/creatingreorganized_show0004
Do you have business promotional video podcasting questions? Click here to let me know them here (live question and answer sessions, or presubmit) so that I can answer them live or in future episodes for your #CreatingReorganized according to your vision of life!
https://postdoctransformation.ac-page.com/crliveqa
If you want to learn for FREE – my #CreatingReorganized video podcasting strategy, workflow and how I use tools I recommend as an affiliate partner, click below:
https://postdoctransformation.ac-page.com/creatingreorganized
If you like, what you see and listen to on my podcast channels and social media, these are the tools I use. They all offer a free trial period, I only get a small financial commission, if you become their customers, using my following affiliate links:
For effective video podcast hosting, distribution to all major podcast players and monetizing:
Podbean https://www.podbean.com/esw
For easy video and audio recording, AI-powered text-based editing and clipping:
Descript https://get.descript.com/creatingreorganized
For fun and dynamic data collection in all business stages:
Typeform https://typeform.cello.so/FxXD1YT3V9z
For creating, hosting and monetizing an AI powered e-course learning management platform:
Thinkific https://get.thinkific.com/give-a-month-program/?gam=b1a5dca9a5
For integrating email marketing automation and website building, hosting and customer relationship management:
ActiveCampaign https://try.activecampaign.com/creatingreorganized
For managing and scheduling all your social media content, so you can live according to your vision of life:
Metricool https://s.mtrbio.com/DMOGXJ
If you want me to help you CreatingReorganized with my premium consulting and white-label-done for-you business promotional video podcasting service, please enter your contact details here
https://postdoctransformation.activehosted.com/f/28
About me:
In my day job as a psychology professor, I teach my bachelor and master students in real life, how to reorganize processes in a goal-directed and future-proof way in companies. That’s what I had done for a living as a former IT strategy consultant.
For my own career coaching business on the side, I can only dedicate a fraction of my time – because I prioritize care work for my little children. I face the same or similar challenges like all small business owners. So, I applied all my experience and knowledge to create my other video podcast #PostdocTransformation to streamline my social media marketing and to boost sales of my coaching, e-courses and affiliate products or services.
I strategically capitalize on professional tools to scale my impact according to my vision of life.
Thank you for listening and sharing our CreatingReorganized with your small business owner besties!
If you would give us a 5-star rating and review, share that and tag me on your social media, – you will get a free 15 min discovery call!
Cheers, Eleonore

Jun 6, 2026
Jun 6, 2026
37 sec
Click here for the full episode: "Free content vs. paid offers, the best mix for your video podcast".
Because free content doesn't pay your bills - be strategic what to use as lead magnets to market your paid services and products. Listen to create a sustainable business model.
In this episode of the #CreatingReorganized show, you’ll discover the best mix of free content and paid offers for your #videopodcast. Prof. Dr. Eleonore Soei-Winkels discusses vital strategies for small business owners and content creators to maximize the value of their video podcasts.
The episode covers key concepts, including why #freecontent is essential for building trust, how to effectively differentiate free content from #paidoffer, and strategies to balance generosity with profitability.
Prof. Soei-Winkels shares expert insights on leveraging psychological principles like #LossAversion and the #ZeigarnikEffect to keep your audience engaged and drive conversions. She provides actionable tips on structuring your video podcast to hook listeners and guide them toward your paid services seamlessly.
By the end of the episode, you'll have a clear plan for using your free content as a #leadmagnet, setting up a #valueladder, and creating a sustainable content strategy that grows both your audience and revenue. Tune in for practical guidance tailored to elevate your business #marketing through strategic #videopodcasting.
Do you need the full transcript and free CreatingReorganized resources? Click here:
https://postdoctransformation.ac-page.com/creatingreorganized_show0006
Do you have business promotional video podcasting questions? Click here to let me know them here (live question and answer sessions, or presubmit) so that I can answer them live or in future episodes for your #CreatingReorganized according to your vision of life!
https://postdoctransformation.ac-page.com/crliveqa
If you want to learn for FREE – my #CreatingReorganized video podcasting strategy, workflow and how I use tools I recommend as an affiliate partner, click below:
https://postdoctransformation.ac-page.com/creatingreorganized
If you like, what you see and listen to on my podcast channels and social media, these are the tools I use. They all offer a free trial period, I only get a small financial commission, if you become their customers, using my following affiliate links:
For effective video podcast hosting, distribution to all major podcast players and monetizing:
Podbean https://www.podbean.com/esw
For easy video and audio recording, AI-powered text-based editing and clipping:
Descript https://get.descript.com/creatingreorganized
For fun and dynamic data collection in all business stages:
Typeform https://typeform.cello.so/FxXD1YT3V9z
For creating, hosting and monetizing an AI powered e-course learning management platform:
Thinkific https://get.thinkific.com/give-a-month-program/?gam=b1a5dca9a5
For integrating email marketing automation and website building, hosting and customer relationship management:
ActiveCampaign https://try.activecampaign.com/creatingreorganized
For managing and scheduling all your social media content, so you can live according to your vision of life:
Metricool https://s.mtrbio.com/DMOGXJ
If you want me to help you CreatingReorganized with my premium consulting and white-label-done for-you business promotional video podcasting service, please enter your contact details here
https://postdoctransformation.activehosted.com/f/28
About me:
In my day job as a psychology professor, I teach my bachelor and master students in real life, how to reorganize processes in a goal-directed and future-proof way in companies. That’s what I had done for a living as a former IT strategy consultant.
For my own career coaching business on the side, I can only dedicate a fraction of my time – because I prioritize care work for my little children. I face the same or similar challenges like all small business owners. So, I applied all my experience and knowledge to create my other video podcast #PostdocTransformation to streamline my social media marketing and to boost sales of my coaching, e-courses and affiliate products or services.
I strategically capitalize on professional tools to scale my impact according to my vision of life.
Thank you for listening and sharing our CreatingReorganized with your small business owner besties!
If you would give us a 5-star rating and review, share that and tag me on your social media, – you will get a free 15 min discovery call!
Cheers, Eleonore

Jun 5, 2026
Jun 5, 2026
52 sec
Click here for the full episode of "Best ways to showcase your products or services on a video podcast to drive sales", where Professor Dr. Eleonore Soei- Winkels discusses how you as small business owner can effectively use video podcasts to showcase your products or services to drive sales.
Drawing from her experience as a psychology professor, former IT strategy consultant, and host of the PostdocTransformation show, she covers why demonstration via a video podcast sticks more than looking at a still image or listening to a voice, key marketing concepts, storytelling and the scarcity principle, leveraging social proof, and actionable strategies to engage audiences.
While she shares the making-of how she creates a demonstrational video, she dovetails psychological theories and concepts like Bandura’s social learning theory and declarative vs. procedural memory.
With practical insights into creating engaging video podcast content with tools like Podbean, Descript, Typeform, ActiveCampaign, Thinkific and Metricool, she offers a comprehensive guide to scaling marketing efforts while maintaining a work-life balance.
Do you need the full transcript and free CreatingReorganized resources?
Join our free Season parties: Click here:
https://postdoctransformation.ac-page.com/creatingreorganized_show0003
Do you have business promotional video podcasting questions? Click here to let me know them here (live question and answer sessions, or presubmit) so that I can answer them live or in future episodes for your #CreatingReorganized according to your vision of life!
https://postdoctransformation.ac-page.com/crliveqa
If you want to learn for FREE – my #CreatingReorganized video podcasting strategy, workflow and how I use tools I recommend as an affiliate partner, click below:
https://postdoctransformation.ac-page.com/creatingreorganized
If you like, what you see and listen to on my podcast channels and social media, these are the tools I use. They all offer a free trial period, I only get a small financial commission, if you become their customers, using my following affiliate links:
For effective video podcast hosting, distribution to all major podcast players and monetizing:
Podbean https://www.podbean.com/esw
For easy video and audio recording, AI-powered text-based editing and clipping:
Descript https://get.descript.com/creatingreorganized
For fun and dynamic data collection in all business stages:
Typeform https://typeform.cello.so/FxXD1YT3V9z
For creating, hosting and monetizing an AI powered e-course learning management platform:
Thinkific https://get.thinkific.com/give-a-month-program/?gam=b1a5dca9a5
For integrating email marketing automation and website building, hosting and customer relationship management:
ActiveCampaign https://try.activecampaign.com/creatingreorganized
For managing and scheduling all your social media content, so you can live according to your vision of life:
Metricool https://s.mtrbio.com/DMOGXJ
If you want me to help you CreatingReorganized with my premium consulting and white-label-done for-you business promotional video podcasting service, please enter your contact details here
https://postdoctransformation.activehosted.com/f/28
About me:
In my day job as a psychology professor, I teach my bachelor and master students in real life, how to reorganize processes in a goal-directed and future-proof way in companies. That’s what I had done for a living as a former IT strategy consultant.
For my own career coaching business on the side, I can only dedicate a fraction of my time – because I prioritize care work for my little children. I face the same or similar challenges like all small business owners. So, I applied all my experience and knowledge to create my other video podcast #PostdocTransformation to streamline my social media marketing and to boost sales of my coaching, e-courses and affiliate products or services.
I strategically capitalize on professional tools to scale my impact according to my vision of life.
Thank you for listening and sharing our CreatingReorganized with your small business owner besties!
If you would give us a 5-star rating and review, share that and tag me on your social media, – you will get a free 15 min discovery call!
Cheers, Eleonore

Jun 4, 2026
Jun 4, 2026
45 sec
Want to enjoy your life AND have countless social media content that promotes your business and personal brand 24/7/365? Click here for the full episode: Why founders of a small business need a video podcast to build trust and boost sales, CreatingReorganized, Prof. Dr. Eleonore Soei-Winkels
In this episode, host Prof. Dr. Eleonore Soei-Winkels provides a comprehensive guide for small business owners on leveraging video podcasts to streamline social media marketing and enhance sales. She discusses the advantages of video podcasting, including building trust and engagement with audiences, and offers practical advice for getting started. She shares insights from her own experience as the host and producer of the PostdocTransformation Show, detailing her strategies for content planning, equipment needs, and social media promotion. The episode emphasizes the importance of using AI-infused tools for efficient content creation and outlines steps for monetizing podcasts. You will also learn about the value of community feedback and goal setting to continually improve podcast strategy.
Do you need the full transcript and free CreatingReorganized resources? Click here:
https://postdoctransformation.ac-page.com/creatingreorganized_show0001
Do you have business promotional video podcasting questions? Click here to let me know them here (live question and answer sessions, or presubmit) so that I can answer them live or in future episodes for your #CreatingReorganized according to your vision of life!
https://postdoctransformation.ac-page.com/crliveqa
If you want to learn for FREE – my CreatingReorganized video podcasting strategy, workflow and how I use tools I recommend as an affiliate partner, click below:
https://postdoctransformation.ac-page.com/creatingreorganized
If you like, what you see and listen to on my podcast channels and social media, these are the tools I use. They all offer a free trial period, I only get a small financial commission, if you become their customers, using my following affiliate links:
For effective video podcast hosting, distribution to all major podcast players and monetizing:
Podbean https://www.podbean.com/esw
For easy video and audio recording, AI-powered text-based editing and clipping:
Descript https://get.descript.com/creatingreorganized
For fun and dynamic data collection in all business stages:
Typeform https://typeform.cello.so/FxXD1YT3V9z
For creating, hosting and monetizing an AI powered e-course learning management platform:
Thinkific https://get.thinkific.com/give-a-month-program/?gam=b1a5dca9a5
For integrating email marketing automation and website building, hosting and customer relationship management:
ActiveCampaign https://try.activecampaign.com/creatingreorganized
For managing and scheduling all your social media content, so you can live according to your vision of life:
Metricool https://s.mtrbio.com/DMOGXJ
If you want me to help you CreatingReorganized with my premium consulting and white-label-done for-you business promotional video podcasting service, please enter your contact details here
https://postdoctransformation.activehosted.com/f/28
About me:
In my day job as a psychology professor, I teach my bachelor and master students in real life, how to reorganize processes in a goal-directed and future-proof way in companies. That’s what I had done for a living as a former IT strategy consultant.
For my own career coaching business on the side, I can only dedicate a fraction of my time – because I prioritize care work for my little children. I face the same or similar challenges like all small business owners. So, I applied all my experience and knowledge to create my other video podcast #PostdocTransformation to streamline my social media marketing and to boost sales of my coaching, e-courses and affiliate products or services.
I strategically capitalize on professional tools to scale my impact according to my vision of life.
Thank you for listening and sharing our CreatingReorganized with your small business owner besties!
If you would give us a 5-star rating and review, share that and tag me on your social media, – you will get a free 15 min discovery call!
Cheers, Eleonore

Jun 3, 2026
Jun 3, 2026
30 sec
Click here for the full episode of "Best ways to showcase your products or services on a video podcast to drive sales", where Professor Dr. Eleonore Soei- Winkels discusses how you as small business owner can effectively use video podcasts to showcase your products or services to drive sales.
Drawing from her experience as a psychology professor, former IT strategy consultant, and host of the PostdocTransformation show, she covers why demonstration via a video podcast sticks more than looking at a still image or listening to a voice, key marketing concepts, storytelling and the scarcity principle, leveraging social proof, and actionable strategies to engage audiences.
While she shares the making-of how she creates a demonstrational video, she dovetails psychological theories and concepts like Bandura’s social learning theory and declarative vs. procedural memory.
With practical insights into creating engaging video podcast content with tools like Podbean, Descript, Typeform, ActiveCampaign, Thinkific and Metricool, she offers a comprehensive guide to scaling marketing efforts while maintaining a work-life balance.
Do you need the full transcript and free CreatingReorganized resources?
Join our free Season parties: Click here:
https://postdoctransformation.ac-page.com/creatingreorganized_show0003
Do you have business promotional video podcasting questions? Click here to let me know them here (live question and answer sessions, or presubmit) so that I can answer them live or in future episodes for your #CreatingReorganized according to your vision of life!
https://postdoctransformation.ac-page.com/crliveqa
If you want to learn for FREE – my #CreatingReorganized video podcasting strategy, workflow and how I use tools I recommend as an affiliate partner, click below:
https://postdoctransformation.ac-page.com/creatingreorganized
If you like, what you see and listen to on my podcast channels and social media, these are the tools I use. They all offer a free trial period, I only get a small financial commission, if you become their customers, using my following affiliate links:
For effective video podcast hosting, distribution to all major podcast players and monetizing:
Podbean https://www.podbean.com/esw
For easy video and audio recording, AI-powered text-based editing and clipping:
Descript https://get.descript.com/creatingreorganized
For fun and dynamic data collection in all business stages:
Typeform https://typeform.cello.so/FxXD1YT3V9z
For creating, hosting and monetizing an AI powered e-course learning management platform:
Thinkific https://get.thinkific.com/give-a-month-program/?gam=b1a5dca9a5
For integrating email marketing automation and website building, hosting and customer relationship management:
ActiveCampaign https://try.activecampaign.com/creatingreorganized
For managing and scheduling all your social media content, so you can live according to your vision of life:
Metricool https://s.mtrbio.com/DMOGXJ
If you want me to help you CreatingReorganized with my premium consulting and white-label-done for-you business promotional video podcasting service, please enter your contact details here
https://postdoctransformation.activehosted.com/f/28
About me:
In my day job as a psychology professor, I teach my bachelor and master students in real life, how to reorganize processes in a goal-directed and future-proof way in companies. That’s what I had done for a living as a former IT strategy consultant.
For my own career coaching business on the side, I can only dedicate a fraction of my time – because I prioritize care work for my little children. I face the same or similar challenges like all small business owners. So, I applied all my experience and knowledge to create my other video podcast #PostdocTransformation to streamline my social media marketing and to boost sales of my coaching, e-courses and affiliate products or services.
I strategically capitalize on professional tools to scale my impact according to my vision of life.
Thank you for listening and sharing our CreatingReorganized with your small business owner besties!
If you would give us a 5-star rating and review, share that and tag me on your social media, – you will get a free 15 min discovery call!
Cheers, Eleonore

Jun 2, 2026
Jun 2, 2026
35 sec
Click here for the full episode of "Best ways to showcase your products or services on a video podcast to drive sales", where Professor Dr. Eleonore Soei- Winkels discusses how you as small business owner can effectively use video podcasts to showcase your products or services to drive sales.
Drawing from her experience as a psychology professor, former IT strategy consultant, and host of the PostdocTransformation show, she covers why demonstration via a video podcast sticks more than looking at a still image or listening to a voice, key marketing concepts, storytelling and the scarcity principle, leveraging social proof, and actionable strategies to engage audiences.
While she shares the making-of how she creates a demonstrational video, she dovetails psychological theories and concepts like Bandura’s social learning theory and declarative vs. procedural memory.
With practical insights into creating engaging video podcast content with tools like Podbean, Descript, Typeform, ActiveCampaign, Thinkific and Metricool, she offers a comprehensive guide to scaling marketing efforts while maintaining a work-life balance.
Do you need the full transcript and free CreatingReorganized resources?
Join our free Season parties: Click here:
https://postdoctransformation.ac-page.com/creatingreorganized_show0003
Do you have business promotional video podcasting questions? Click here to let me know them here (live question and answer sessions, or presubmit) so that I can answer them live or in future episodes for your #CreatingReorganized according to your vision of life!
https://postdoctransformation.ac-page.com/crliveqa
If you want to learn for FREE – my #CreatingReorganized video podcasting strategy, workflow and how I use tools I recommend as an affiliate partner, click below:
https://postdoctransformation.ac-page.com/creatingreorganized
If you like, what you see and listen to on my podcast channels and social media, these are the tools I use. They all offer a free trial period, I only get a small financial commission, if you become their customers, using my following affiliate links:
For effective video podcast hosting, distribution to all major podcast players and monetizing:
Podbean https://www.podbean.com/esw

Jun 1, 2026
Jun 1, 2026
37 sec
Click here for the full episode of "When to record, edit & Publish your video podcast: Seasonal strategies to avoid burnout".
Want to enjoy every season of your life without social media marketing burnout? Listen to create evergreen content ahead of the season and repurpose as needed wherever your leads are!
In this episode, you learn seasonal strategies for recording, editing, and publishing your video podcast as a small business owner.
Prof. Dr. Eleonore Soei-Winkels shares her insights and practical tips on how to align video podcast content with seasonal trends to maximize engagement and sales.
She teaches you the importance of timing, batch recording, and using various tools like Podbean, Descript, Typeform, Metricool, and ActiveCampaign for workflow efficiency.
The episode aims to help the founder streamline the production processes, avoid burnout (or "podfade"), and leverage video podcasting as an effective marketing tool across years to drive sales. Additionally, Eleonore offers a business podcasting internship opportunity for interested listeners.
The episode concludes with encouragement for viewers to prioritize their mental health and business goals over rigid content creation schedules.
Do you need the full transcript and free CreatingReorganized resources? Click here:
https://postdoctransformation.ac-page.com/creatingreorganized_show0004
Do you have business promotional video podcasting questions? Click here to let me know them here (live question and answer sessions, or presubmit) so that I can answer them live or in future episodes for your #CreatingReorganized according to your vision of life!
https://postdoctransformation.ac-page.com/crliveqa
If you want to learn for FREE – my #CreatingReorganized video podcasting strategy, workflow and how I use tools I recommend as an affiliate partner, click below:
https://postdoctransformation.ac-page.com/creatingreorganized
If you like, what you see and listen to on my podcast channels and social media, these are the tools I use. They all offer a free trial period, I only get a small financial commission, if you become their customers, using my following affiliate links:
For effective video podcast hosting, distribution to all major podcast players and monetizing:
Podbean https://www.podbean.com/esw
For easy video and audio recording, AI-powered text-based editing and clipping:
Descript https://get.descript.com/creatingreorganized
For fun and dynamic data collection in all business stages:
Typeform https://typeform.cello.so/FxXD1YT3V9z
For creating, hosting and monetizing an AI powered e-course learning management platform:
Thinkific https://get.thinkific.com/give-a-month-program/?gam=b1a5dca9a5
For integrating email marketing automation and website building, hosting and customer relationship management:
ActiveCampaign https://try.activecampaign.com/creatingreorganized
For managing and scheduling all your social media content, so you can live according to your vision of life:
Metricool https://s.mtrbio.com/DMOGXJ
If you want me to help you CreatingReorganized with my premium consulting and white-label-done for-you business promotional video podcasting service, please enter your contact details here
https://postdoctransformation.activehosted.com/f/28
About me:
In my day job as a psychology professor, I teach my bachelor and master students in real life, how to reorganize processes in a goal-directed and future-proof way in companies. That’s what I had done for a living as a former IT strategy consultant.
For my own career coaching business on the side, I can only dedicate a fraction of my time – because I prioritize care work for my little children. I face the same or similar challenges like all small business owners. So, I applied all my experience and knowledge to create my other video podcast #PostdocTransformation to streamline my social media marketing and to boost sales of my coaching, e-courses and affiliate products or services.
I strategically capitalize on professional tools to scale my impact according to my vision of life.
Thank you for listening and sharing our CreatingReorganized with your small business owner besties!
If you would give us a 5-star rating and review, share that and tag me on your social media, – you will get a free 15 min discovery call!
Cheers, Eleonore

May 31, 2026
May 31, 2026
44 sec
Click here for the full episode of How to Qualify Leads and Convert Them into Paying Customers.
In this episode of the CreatingReorganized show, Professor Dr. Eleonore Soei Winkels discusses how small business owners can effectively use video podcasts for social media marketing to convert listeners into paying customers.
As a former IT strategy consultant and current psychology professor, podcast host and producer of the PostdocTransformation show, she outlines her own experience balancing professional work with family life and how she uses technology to streamline her business tasks.
With practical insights into qualifying leads, creating engaging content, and using tools like Podbean, Descript, Typeform, ActiveCampaign, Thinkific and Metricool, she offers a comprehensive guide to scaling marketing efforts while maintaining a work-life balance.
The episode emphasizes the importance of authenticity, consistency, storytelling, and strategic automation in building trust and boosting sales.
Do you need the full transcript and free CreatingReorganized resources? Click here:
https://postdoctransformation.ac-page.com/creatingreorganized_show0002
Do you have business promotional video podcasting questions? Click here to let me know them here so that I can answer them in future episodes for your #CreatingReorganized according to your vision of life!
https://postdoctransformation.activehosted.com/f/26
If you want to learn for FREE – my #CreatingReorganized video podcasting strategy, workflow and how I use tools I recommend as an affiliate partner, click below:
https://postdoctransformation.ac-page.com/creatingreorganized
If you like, what you see and listen to on my podcast channels and social media, these are the tools I use. They all offer a free trial period, I only get a small financial commission, if you become their customers, using my following affiliate links:
For effective video podcast hosting, distribution to all major podcast players and monetizing:
Podbean https://www.podbean.com/esw
For easy video and audio recording, AI-powered text-based editing and clipping:
Descript https://get.descript.com/83zw2yadn7jl
For fun and dynamic data collection in all business stages:
Typeform https://typeform.cello.so/FxXD1YT3V9z
For creating, hosting and monetizing an AI powered e-course learning management platform:
Thinkific https://get.thinkific.com/give-a-month-program/?gam=b1a5dca9a5
For integrating email marketing automation and website building, hosting and customer relationship management:
ActiveCampaign https://activecampaign.referralrock.com/l/1UGWIVAC7HA/
For managing and scheduling all your social media content, so you can live according to your vision of life:
Metricool https://s.mtrbio.com/DMOGXJ
If you want me to help you CreatingReorganized with my premium consulting and white-label-done for-you business promotional video podcasting service, please enter your contact details here
https://postdoctransformation.activehosted.com/f/28
About me:
In my day job as a psychology professor, I teach my bachelor and master students in real life, how to reorganize processes in a goal-directed and future-proof way in companies. That’s what I had done for a living as a former IT strategy consultant.
For my own career coaching business on the side, I can only dedicate a fraction of my time – because I prioritize care work for my little children. I face the same or similar challenges like all small business owners. So, I applied all my experience and knowledge to create my other video podcast #PostdocTransformation to streamline my social media marketing and to boost sales of my coaching, e-courses and affiliate products or services.
I strategically capitalize on professional tools to scale my impact according to my vision of life.
Thank you for listening and sharing our CreatingReorganized with your small business owner besties!
If you would give us a 5-star rating and review, share that and tag me on your social media, – you will get a free 15 min discovery call!
Cheers, Eleonore

May 30, 2026
May 30, 2026
49 sec
Click here for the full episode of "Best ways to showcase your products or services on a video podcast to drive sales", where Professor Dr. Eleonore Soei- Winkels discusses how you as small business owner can effectively use video podcasts to showcase your products or services to drive sales.
Drawing from her experience as a psychology professor, former IT strategy consultant, and host of the PostdocTransformation show, she covers why demonstration via a video podcast sticks more than looking at a still image or listening to a voice, key marketing concepts, storytelling and the scarcity principle, leveraging social proof, and actionable strategies to engage audiences.
While she shares the making-of how she creates a demonstrational video, she dovetails psychological theories and concepts like Bandura’s social learning theory and declarative vs. procedural memory.
With practical insights into creating engaging video podcast content with tools like Podbean, Descript, Typeform, ActiveCampaign, Thinkific and Metricool, she offers a comprehensive guide to scaling marketing efforts while maintaining a work-life balance.
Do you need the full transcript and free CreatingReorganized resources?
Join our free Season parties: Click here:
https://postdoctransformation.ac-page.com/creatingreorganized_show0003
Do you have business promotional video podcasting questions? Click here to let me know them here (live question and answer sessions, or presubmit) so that I can answer them live or in future episodes for your #CreatingReorganized according to your vision of life!
https://postdoctransformation.ac-page.com/crliveqa
If you want to learn for FREE – my #CreatingReorganized video podcasting strategy, workflow and how I use tools I recommend as an affiliate partner, click below:
https://postdoctransformation.ac-page.com/creatingreorganized
If you like, what you see and listen to on my podcast channels and social media, these are the tools I use. They all offer a free trial period, I only get a small financial commission, if you become their customers, using my following affiliate links:
For effective video podcast hosting, distribution to all major podcast players and monetizing:
Podbean https://www.podbean.com/esw

May 29, 2026
May 29, 2026
42 sec
Click here to listen to the full episode: How to test and monetize your ideas with your business promotional video podcast
In this episode of CreatingReorganized, Prof. Dr. Eleonore Soei-Winkels reveals how your business promotional video podcast can be the ultimate market research tool. Stop wasting time and money on unproven ideas and start building a loyal and engaged community that helps you co-create and test your products and services. You'll discover a strategic, two-phase blueprint: The Feedback Loop of Fortune and The Co-Creation Engine. Learn how to harness the power of psychological principles like the IKEA Effect and The Principle of Reciprocity to turn audience engagement into actionable, profitable data. Eleonore shares her own story of pivoting her business and provides a step-by-step guide on how to use tools to listen to your audience, validate your ideas, and launch your next big offer with a pre-sold audience, all without burnout. This episode is your blueprint for a business promotional video podcast that's not just visible, but provides the return of investment that you deserve. You’ll learn how to leverage automation tools, social media management, and smart surveys to gather insights, nurture leads, and streamline your content creation—without burning out. The episode guides you through building a feedback loop, co-creating offers with your audience, and launching pre-sales that validate your ideas before you invest.
Do you need the full transcript and free CreatingReorganized resources? Click here:
https://postdoctransformation.ac-page.com/creatingreorganized_show0012
Do you have business promotional video podcasting questions? Click here to let me know them here (live question and answer sessions, or presubmit) so that I can answer them live or in future episodes for your #CreatingReorganized according to your vision of life!
https://postdoctransformation.ac-page.com/crliveqa
If you want to learn for FREE – my #CreatingReorganized video podcasting strategy, workflow and how I use tools I recommend as an affiliate partner, click below:
https://postdoctransformation.ac-page.com/creatingreorganized
If you like, what you see and listen to on my podcast channels and social media, these are the tools I use. They all offer a free trial period, I only get a small financial commission, if you become their customers, using my following affiliate links:
For effective video podcast hosting, distribution to all major podcast players and monetizing:
Podbean https://www.podbean.com/esw
For easy video and audio recording, AI-powered text-based editing and clipping:
Descript https://get.descript.com/creatingreorganized
For fun and dynamic data collection in all business stages:
Typeform https://typeform.cello.so/FxXD1YT3V9z
For creating, hosting and monetizing an AI powered e-course learning management platform:
Thinkific https://get.thinkific.com/give-a-month-program/?gam=b1a5dca9a5
For integrating email marketing automation and website building, hosting and customer relationship management:
ActiveCampaign https://try.activecampaign.com/creatingreorganized
For managing and scheduling all your social media content, so you can live according to your vision of life:
Metricool https://s.mtrbio.com/DMOGXJ
If you want me to help you CreatingReorganized with my premium consulting and white-label-done for-you business promotional video podcasting service, please enter your contact details here
https://postdoctransformation.activehosted.com/f/28
About me:
In my day job as a psychology professor, I teach my bachelor and master students in real life, how to reorganize processes in a goal-directed and future-proof way in companies. That’s what I had done for a living as a former IT strategy consultant.
For my own career coaching business on the side, I can only dedicate a fraction of my time – because I prioritize care work for my little children. I face the same or similar challenges like all small business owners. So, I applied all my experience and knowledge to create my other video podcast #PostdocTransformation to streamline my social media marketing and to boost sales of my coaching, e-courses and affiliate products or services.
I strategically capitalize on professional tools to scale my impact according to my vision of life.
Thank you for listening and sharing our CreatingReorganized with your small business owner besties!
If you would give us a 5-star rating and review, share that and tag me on your social media, – you will get a free 15 min discovery call!
Cheers, Eleonore
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